Who is this course for?
The media is the most dynamic, innovative and influential method of mass communication of modern times. It has been reported that adults in Great Britain are consuming media for almost 8 hours a day! That’s 8 hours a day watching films and television, reading newspapers, and sifting through online media. Within that time, we are bombarded by other people’s representations of the world and how we respond to these representations can affect our perceptions of people, places and society, of politics and culture, of ourselves and of our place in the world.
If you want to understand the media’s significance and its power, if you want to develop a critical knowledge of media texts, audiences, digital culture, and of the complex political economy and technology which underpin them, then this subject is for you.
You will analyse how media products use language and representations to create meaning. You will learn about the media industry and how the industry affects how media products are made. You will investigate media audiences, exploring who are the people who watch, read and consume the products and considering how different people might respond to products differently and why.
You will study many different media forms, such as: television, newspapers, online media, music video, advertising and marketing, radio and video games.
You will explore and apply critical perspectives including those of world-renowned media and cultural theorists and will examine how social, historical, political and economic contexts affect media production.
You will also have the opportunity to apply what you have learned through the production of your own media texts, exploring and creating media forms such as music videos, magazines and film marketing.
Over one hundred universities offer courses in Media, Communications and Cultural Studies in the UK. An A level in Media Studies helps you to progress to these courses, as well as to those in other areas such as English, Humanities and Social Sciences. There is a huge array of career opportunities in the media, which is an industry that is growing at an exponential rate. According to accountancy giant PwC’s latest Global Entertainment & Media Outlook, the entertainment and media sector was worth £76 billion in 2021. If you are looking for a job in this area, studying Media at A level and degree level is a route into careers such as TV and film production, advertising, journalism, interactive media and digital marketing. There has never been a better time to become a Media Studies student.